Chelsea backed to get '£60m deal done' after being let down by 'Achilles heel'

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Credit: Imago/Getty Sun 28 September 2025 14:35, UK Chelsea have had a difficult few weeks under Enzo Maresca and the club’s “Achilles heel” has now been revealed.The Blues were beaten 3-1 by Brighton on Saturday (27 September), with three late goals ensuring the visitors went home with maximum points.Trevoh Chalobah was sent off for Chelsea, for what was their second red card in two games, after Robert Sanchez was dismissed in their defeat to Manchester United the week before.Following a busy summer transfer window at Stamford Bridge, the West London side were expecting a positive season, but already sit seven points behind leaders Liverpool in the Premier League.Credit: ImagoChelsea can fix issues by performing on the pitchEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes that the Blues are struggling in terms of the commercial side of the club.Chelsea have been trying to secure a front-of-shirt sponsor for some time now, but have so far failed to find a company willing to meet their financial expectations.Speaking on the new edition of Football Insider’s Inside Track podcast, Wyness insisted that if Maresca’s side have a good season on the pitch, then they should be able to agree on a £60million shirt sponsor deal. MORE FOOTBALL INSIDER STORIES Wyness added that there has been a lot of turnover in the commercial team at Chelsea, which often causes problems.He told Football Insider‘s Inside Track podcast: “There’s been a lot of turnover in the commercial department at Chelsea.“It’s not a happy ship on the commercial side, and that’s their Achilles heel at the moment.

It’s not getting the revenue side right. “No question about it, they’ve got deep pockets, but it isn’t operating at that correct level just now, that commercial side.

So it’s an area I do keep an eye on with Chelsea, but we’ll see. They’re now world champions in theory, so they should be able to attract somebody.“Chelsea’s latest reshuffle sees chief axedIn their latest reshuffle of the commercial team, Chelsea confirmed the departure of chief revenue officer Casper Stylsvig.Stylsvig has ultimately paid the price for failing to get a front-of-shirt sponsor deal over the line.Credit: ImagoTodd Kline is now the president of commercial, Phil Lynch is the new chief digital officer, and James Murray has been promoted to chief operating officer.The trio will all report to Jason Gannon, who was promoted to president and chief operating officer last year.For more Chelsea and exclusive news, follow us on Facebook or join our brand new WhatsApp Channel for instant updates to be sent straight to your phone.