Chelsea sponsor latest stuns former CEO - 'I can't believe it'

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Sun 28 December 2025 18:00, UK Chelsea do not seem to care about gaining any significant commercial revenue with the wait for a front-of-shirt sponsor still ongoing.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, who has slammed Chelsea for its lack of commercial income.Chelsea are holding out for a £60million front-of-shirt deal, with the London club failing to agree long-term partnerships over the last couple of years.A £10m deal has been agreed for Chelsea’s shirt sleeve, but the agreement with FPT Corporation only lasts until the end of the season.Chelsea want ‘right value’ from shirt sponsor dealEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – finds Chelsea’s situation “very confusing.”Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness says the situation needs to be resolved.He told Football Insider‘s Inside Track podcast: “I mean, the number of times we’ve talked about Chelsea’s sponsorships and nothing has come through. And it just seems it’s something deeper to me about how they just don’t seem to care about commercial revenue.

MORE FOOTBALL INSIDER STORIES “We’ve talked, you know, why that might be the case in terms of trying to preserve evaluation and not accepting lower bids, because I’ve told you before that they want to make sure that when they do sell it, they get the right value, and the value they believe it’s worth. “But this has gone on for so long that it’s hard to believe that’s the case.

It’s almost as though they don’t really care about this sort of source of revenue. “So it’s been very confusing.