Exciting claim: Liverpool are now "well advanced" in significant off-field "negotiations"

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Liverpool’s next owners are “well advanced” in “negotiations” over a new shirt sponsorship deal, according to a big new claim from finance expert Stefan Borson. Speaking to Football Insider, Borson was in no doubt that Bezos and company will be eyeing huge front-of-shirt sponsorship deals for the Reds, as they look to take them to the next level: “It’s a big sponsorship product and there aren’t that many players in that market.

They won’t be shocked by it. They can say, ‘This is available, we can get you to the front of the queue.

“It would shock me if they didn’t get a very good partner in place over the next few months, well in advance of the printing of the shirt in China next year.” The right time for Liverpool to hand over to new owners? Liverpool still aren’t at the level where they can match the wealthiest clubs in terms of wages, but that would hopefully change once a full change has been made.