Exclusive: What FSG want to do next at Anfield as £1bn development confirmed

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FSG intend to keep increasing ticket prices and attract a new clientele of better-paying supporters at Anfield, says University of Liverpool football finance expert Kieran Maguire.Speaking exclusively to Rousing the Kop, the Price of Football podcast host said “season ticket holders have, to a large extent, outlived their usefulness” after Liverpool announced that general admission ticket prices would rise for the next three years, limited to inflation, up to a maximum of five per cent.Liverpool’s matchday income was just short of £116m in 2024-25 and is expected to have risen again this season, despite the fall-off on the pitch after winning the Premier League last term. That figure is lower than Manchester United, Arsenal and Tottenham’s respective matchday income totals, but the club’s yield per fan is behind only the Gunners and Chelsea, who charge a London premium.Photo by Carl Recine/Getty ImagesProtests against FSG’s announcement on ticket prices last month will continue as Arne Slot’s side face Crystal Palace at the weekend.

But as noise levels decline, revenues are booming.Premier League hits £1bn matchday income milestone as FSG hike pricesWhen FSG bought Liverpool back in 2010, annual matchday income stood at £43m.Relative to the Consumer Price Index, one pound back then would be worth £1.66 today. Liverpool matchday income vs inflation graphic Credit: Adam Williams/GRV Media Again, Liverpool’s soaring Anfield income isn’t unique.

FSG don’t really care about season ticket holders. FSG aren’t from Liverpool and have no emotional connection to the city, so they don’t care.”Join Our NewsletterReceive a digest of our best Liverpool content each week direct to your mailbox