Keith Wyness Shares Strong Everton Prediction After Unexpected Development

Former Everton chief executive Keith Wyness has delivered a bold prediction for the club's future following a surprising twist in their ownership and strategic planning. Speaking exclusively to Football Insider, Wyness addressed the "unexpected development" surrounding Everton's multi-club ownership under the Friedkin Group, which also owns Roma. With UEFA's March 1st deadline looming for compliance with multi-club rules, Wyness warned of a "really serious issue" if both clubs qualify for the same European competition next season.[2]

Wyness, who served as Everton's CEO from 2004 to 2009 and now advises elite clubs via his consultancy, described the scenario as a "remote possibility" but one requiring urgent action. "If they were both to enter the same European competition, one of them would have to move," he stated on the Inside Track podcast. Roma currently sits fourth in Serie A, potentially eyeing Champions League spots, while Everton could target the Conference League with a strong finish. Statistically, models are being run to assess risks, but time is short to resolve any conflicts before the deadline.[2]

Beyond ownership hurdles, Wyness highlighted Everton's broader challenges and opportunities. Injuries have "ruined this season," notably impacting key players like Jack Realise, who faces surgery and a long absence. Financially, this is a blow given heavy investments, but Wyness predicts resilience. He foresees manager Frank Lampard stabilizing the squad as players return, fostering unity and a push forward. "They'll get the squad stabilized. He'll start to push forward," Wyness noted, emphasizing a rebuild.[1]

In a strategic shift, Wyness revealed Everton's "pure profit masterplan": aggressively expanding the youth academy to generate sales revenue and end PSR (Profitability and Sustainability Rules) woes. This "huge strategic shift" aims for long-term financial health amid transfer dealings and deals being finalized.[3][4]

Overall, Wyness remains optimistic, predicting Everton will overcome these hurdles, settle the squad, and emerge stronger, potentially qualifying for Europe despite the odds.[1][2]

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