Keith Wyness: The Friedkins Have Been 'Saved' by One Man at Everton, It 'Came About by Accident'

In an exclusive interview with Football Insider, former Everton CEO Keith Wyness praises the Friedkin Group's stewardship of the club but reveals they have been "saved" by a key individual whose arrival was accidental.[2]

Friedkins' Stabilization Efforts

Wyness, who led Everton from 2004 to 2009 and now advises elite clubs, commends the Friedkins for rescuing Everton from a dire financial predicament. He highlights their achievements: completing the new stadium, restructuring debt into a sustainable form, and averting a "terrible situation."[1] "They deserve full marks for that," Wyness states, noting Dan Friedkin and his son's low-profile approach while ensuring representatives like chairman Mark Watts attend every game.[1]

The Accidental Savior

Central to Wyness's commentary is one unnamed man at Everton who has been pivotal for the Friedkins. This individual's role "came about by accident," providing crucial stability amid challenges. Wyness implies this fortuitous hire has shielded the owners from deeper issues, allowing them to focus on long-term progress.[2] Despite this, Wyness stresses the Friedkins still have "work to do" to fully secure the club's future.[2]

January Transfer Backing

Looking ahead, Wyness expects the Friedkins to support manager David Moyes in the January window without reckless spending. Everton, in a "comfortable financial position," eyes targets like Leeds defender Jayden Bogle for right-back while ruling out Wolves' Jorgen Strand Larsen.[1][3] "They’ll be backing him, but they’re not going to be going mad," Wyness notes, citing inflated January valuations and the Friedkins' success at Roma as confidence boosters.[3]

Broader Context

The Friedkins assumed control after exclusive talks with Farhad Moshiri, taking on significant debt—reportedly £660m—to rebuild.[4][6] Wyness applauds their 12-month stabilization, positioning Everton calmly for stadium transition and squad enhancement under Moyes's steady hand.[1][3]

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