Ex-Everton CEO reacts as chief shares commercial update

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(Credit: Imago) ‘I’d love a look’ – Keith Wyness shares instant reaction to new Everton commercial plan Sat 28 February 2026 8:30, UK Everton want to ensure they maximise the benefits of Hill Dickinson Stadium to increase revenue at the club.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, following an update from Everton‘s new President of Business Operations Andrew Middleton.Middleton released a statement saying that he wants to keep football affordable for fans, and any commercial revenue gained from using Hill Dickinson Stadium will be reinvested into the club.Everton moved into Hill Dickinson Stadium at the beginning of the season, and international football and rugby matches have started being hosted at the 52,000-capacity arena. 💰 Everton Finance Update 💰 Inside the transfer budget, player wages, new kits, stadium news, and boardroom developments at Hill Dickinson Stadium. VISIT THE EVERTON FINANCE HUBKeith Wyness agrees with Everton chief’s objectiveEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes Middleton “said all the right things” in his statement.

MORE FOOTBALL INSIDER STORIES Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness wants certain plans for the stadium to be announced in the future.He told Football Insider‘s Inside Track podcast: “He was basically saying that they want to try and maximise new revenue streams around the stadium, make the stadium work as hard as possible. And that’s really what he has to do.

Every single aspect around the stadium he’s got to use. That’s what’s going to be needed for Everton going forward.