Ex-Everton CEO seriously impressed by 'aggressive' new Everton plan

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Thu 5 March 2026 7:00, UK Everton chief Andrew Middleton is driving plans to increase the club’s revenue from the use of Hill Dickinson Stadium.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, as the club looks to maximise the benefits of the 52,000-capacity stadium.Everton left Goodison Park last season to move to Hill Dickinson Stadium, with sporting events already confirmed to take place at the ground in the summer.An increase in revenue at Everton could help fund the club’s ambitions of climbing the Premier League table and bringing European football to Hill Dickinson Stadium. 💰 Everton Finance Update 💰 Inside the transfer budget, player wages, new kits, stadium news, and boardroom developments at Hill Dickinson Stadium. VISIT THE EVERTON FINANCE HUBEverton ‘really pushing on’ with new stadium plansEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – wants to see “new innovation” in the club’s stadium use.

We’ve to give him a chance to try and get this done, and we’ll see how it goes, but really I’m looking to see some new innovation coming from Everton. “We saw that they’ve now got the Rugby League Magic Weekend coming to the stadium, and they’ve just announced the Scotland friendly as well against Ivory Coast, but also now it’s Fiji against England Rugby Union.

They’ve got to get it right before they can go big, but all the signs are good, but now it’s a case of really pushing on and maximising that stadium 24-7 as best we can. “So look, it’s a great facility, and we’ve just got to maximise it.