Expert - Man United ticket prices to 'carry on increasing' after latest reveal
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Man United ticket prices set for fourth consecutive rise after 5% season ticket hike Sun 15 March 2026 8:00, UK Manchester United believe they can still put ticket prices up further due to high demand from their fanbase.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, after the club announced it had increased season ticket prices by 5%.It will be the fourth consecutive year that season ticket prices have increased at Old Trafford, with the cheapest season ticket now set to cost £646.The move will increase revenue at Man United, with the club also on course to return to the Champions League next season to boost their finances. 💰 Man United Finance Update 💰 Inside the transfer budget, player wages, Ineos investment, and the latest Old Trafford redevelopment news. VISIT THE FINANCE HUBSir Jim Ratcliffe under ‘pressure’ amid price hikeEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – sympathises with the Man United fanbase over the increase in season ticket prices.
MORE FOOTBALL INSIDER STORIES Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness believes ticketing is a “very difficult issue” to get right.He told Football Insider‘s Inside Track podcast: “Yeah, look, I do sympathise with the fans because I believe it’s the fourth year running that there’s been an increase there. “When I was in charge of pricing, look, it’s always a very difficult issue, as we know, because the fans do want to see the money spent, but they don’t want to see their prices increase.
“Of course, we’re never going to see that, but still, I think, the Ratcliffe era and the Glazer era believe there’s a market and while there is always going to be a market for Man United and Old Trafford seats, they’re going to carry on increasing, and they still don’t believe they’ve probably maxed out where they need to be. But yes, it’s a big increase.” Credit: ImagoMan United face £1bn+ issueWyness told Football Insider that Man United’s increasing debt must be sorted to avoid any financial issues in the future.Man United’s latest financial accounts recorded the debt to be at nearly £1.3billion, much of which is transfer payments owed to other clubs.The club have plans to build a new stadium, whilst a return to the Champions League will mean an increase in their wage bill.