Ex‑PL club CEO: Liverpool U-turn shows why fan advisory boards are ‘crucial’
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(Credit: Manh Tung, Breaking Media) Tue 19 May 2026 13:00, UK Liverpool will need to have extensive discussions with the club’s fan advisory board in the future before announcing ticket price rises.That is according to former Everton chief executive Keith Wyness, speaking to Football Insider, after the Reds U-turned on their ticketing plans.Protests at Anfield have forced Liverpool to scrap plans to increase ticket prices over the next three years in line with the consumer price index for inflation.Prices for home matches will freeze from the 2027-28 season, with fans wanting the club to explore other ways of increasing revenue.Liverpool’s recent success has increased revenue for the club, who are in a strong financial position under the ownership of Fenway Sports Group. 💰 Liverpool Finance Update 💰 Inside the transfer budget, player wages, new kits, off-pitch deals and boardroom developments at Anfield. VISIT THE FINANCE HUB MORE FOOTBALL INSIDER STORIES Liverpool U-turn a ‘very good example of fan power’Everton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes it is “crucial” that fans are consulted over price rises.Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness credits Liverpool supporters for forcing the club to backtrack on their ticket price increases.Revenue£703mMatchday Revenue£116mCommercial Revenue£323.5mBroadcast Revenue£264mLiverpool’s 2024-25 financial accounts.He told Football Insider‘s Inside Track podcast: “We are reaching that tipping point, and so I think those protests, and cohesion from the fans, and certainly meaningful discussions with the fan advisory groups, are absolutely crucial now.
If you’re going to get something through, you’ve got to work it through with your fan advisory board, which I always tried to do. They picked the right thing.
They organised really effectively, and they sent a lesson and a message to other clubs. I’ll give the fans kudos for that.”Arne Slot’s future decided after Mohamed Salah outburstThe Liverpool board have a crucial decision to make this summer on the future of manager Arne Slot, with Mohamed Salah’s comments having piled the pressure on his position.Salah posted on social media after Liverpool’s 4-2 defeat at Aston Villa that he wants the Reds to return to being a “heavy metal attacking team that opponents fear.”The 33-year-old has already announced that he will be leaving the club at the end of the season, whilst former Manchester United chief scout Mick Brown told Football Insider that Slot’s future will be unchanged despite Salah’s outburst.Slot is still expected to retain the support of the ownership, even if heavy criticism has been aimed at the Dutchman’s tactics and Liverpool’s performances this season. 🔴 Don’t Miss a Beat: Your Liverpool Insider Access Get the full story from Anfield and the AXA Training Centre with our dedicated expert hubs: Updated 24/7 with expert analysis from the heart of Merseyside.