Former Liverpool FC CEO Peter Moore hits back at 'ridiculous' stereotypes as he shares Scouse pride

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Speaking to the ECHO, Peter said he still feels a deep sense of pride in his Liverpool roots after leaving the city as a childAfter scaling the heights of his profession and working for some of the biggest companies in the US, former Liverpool FC CEO Peter Moore has hit back against negative stereotypes of Scousers.In a career that has seen him work for the likes of Reebok, Microsoft and Sega, Peter Moore, 71, has never forgotten his upbringing on Scotland Road. On a return to the city to collect an honorary degree from the University of Liverpool, he told the ECHO: "I was a little bit angry with the stigma that we had as Scousers in that period during the 1970s and 80s.

I've always rebelled against that."While he has spent much of his adult life living away from the city, Peter explained how being from Liverpool and the values that were instilled in him have never left him. He said: "I look back with a certain level of poignancy, thinking 'I am so glad I was born here, I'm so glad that I went through what I did at a young age, in a working-class family.' My mum and dad worked their fingers to the bone to make a better life for us, my mum working as a nurse and my dad a pub owner."What we have culturally as Liverpudlians, coming out of World War II, is this sense of we're not going to let this get us down, we're going to actually make fun of it.

He said: "A headhunter calls me saying 'Would you ever move back to the UK?' and I remember looking out of the window at home in San Francisco, the sun's shining, the palm trees were swaying, and I said 'Heck no' but she said 'What if it's to be CEO of Liverpool Football Club?' Quite firmly, that is the only job that would ever have brought me back to the UK.'"I remember thinking right there and then, I wish my dad was still alive to hear this. And then secondly, remembering him taking me to Anfield in 1959, and imparting upon me the love of a football club that has stayed with me all my life."Marking a hugely successful time in Liverpool's history, during Peter's tenure from 2017-2020, the club won the Champions League in 2019 before a year later they were crowned Premier League champions.Despite his time working for the club coming to an end in 2020, his and Debbie's association with LFC and the city has remained as strong as ever.