Echo

FSG have already given game away about Liverpool intentions as next step clear

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This week's Blood Red column assesses the current landscape at Liverpool as owners Fenway Sports Group prepare to mark their 15th year in charge of the clubIt's 15 years to the day since the Royal Bank of Scotland obtained a court order that prevented Tom Hicks and George Gillett from reconfiguring the Liverpool FC board. The detested American owners were terrified of losing the club they had driven to the brink of administration for a fraction of its true value and wanted to change the individuals on the board to stave off a £300m sale to New England Sports Ventures.A decade-and-a-half on from one the most tumultuous week's in the club's off-field history, Liverpool's ownership situation looks far more serene and prosaic.



Fenway Sports Group will next week celebrate their 15th anniversary as custodians of Anfield and if their growth of the club is to be measured in five-year chunks, it bodes well for how the landscape may look in October 2030.Five years into their tenure marked the appointment of Jurgen Klopp, who, this week, marked 10 years since succeeded Brendan Rodgers in the Anfield hotseat after exhaustive talks with FSG and his representative Marc Kosicke inside the offices of New York law firm of Shearman and Sterling.READ MORE: Florian Wirtz message unmistakable as team-mate shocked by Liverpool reportsREAD MORE: Hugo Ekitike deserves Liverpool shirt over Alexander Isak - everything I've seen is top levelKlopp was the driving force into turning an under-performing team into one that, briefly, stood as champions of England, Europe and the world and it was credit to the American owners that they were able to coax him out of a planned sabbatical to take on the reins on Merseyside a decade ago. In time, a statue will surely be due for the former manager.By October 2020, the Reds were champions of England under Klopp, getting set to eventually emerge from the COVID wilderness of a season behind closed doors with a squad that was the envy of most across European football and they were also just weeks away from moving into their brand new £50m training base in Kirkby.In 2025, as FSG mark another year in possession of the keys to the Shankly Gates, Liverpool stand once more as the finest team in the land, having been crowned champions for a 20th time in May, this time under Arne Slot, who has thrived in a post-Klopp world that once appeared unimaginable for supporters who idolised the charismatic former Borussia Dortmund boss.Anfield now regularly plays host to crowds of over 60,000 all year round, with the summer gigs from international superstars like Taylor Swift, Pink and Elton John now an annual, post-season staple for the venue.Throw in a brand new 10-year deal with German manufacturing giants Adidas, worth well in excess of £60m a year, and it's easy to see why many have predicted next year's revenues to reach record levels.

From the Super League farce, plans for £77 tickets and the proposal to trademark the very name of the city the club hails from were all regrettable missteps that were rightly condemned before U-turns were made.But as Manchester City and their Abu Dhabi-based owners reportedly get set to finally learn their fate over 115 allegations of financial breaches, which they have always denied, and Manchester United's owner Jim Ratcliffe is appearing on podcasts to play down reports of sacking his manager, Ruben Amorim, a reflection on the state of play at home is of value for Liverpool just now.The summer window marked the biggest outlay in the club's history as the likes of Alexander Isak (£125m), Florian Wirtz (£116m) and Hugo Ekitike (£79m) were all signed, but the eye-watering spend was also offset by around half of that being recouped in sales, which is an element that is often overlooked when discussing the champions' spending in 2025.As FSG get set to usher in their 15th year as owners of Liverpool, it is unlikely to be met with little more than a quiet glass of champagne inside the Boston boardrooms for John W Henry, Tom Werner and Co. That, around 18 months on, feels as though it is still in its infancy.Plans to acquire another team as part of a multi-club model go on but the moving and the shaking up of things at Anfield this summer is proof enough of FSG's ongoing commitment at Liverpool as they get set for the next few years that will take them to their 20th in charge.