Keith Wyness: Everton now have commercial deals in place that fix 'Terrible' issues we had at Goodison
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Everton have commercial deals in place that fix ‘terrible’ commercial experience at Goodison Park Sun 29 March 2026 17:30, UK Everton are benefiting from their catering company at Hill Dickinson Stadium to agree deals to improve their food and beverage offerings.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, who states that the new deals could not have been agreed at Goodison Park.Everton have recently agreed deals with Pepsi, Budweiser and Heinz, utilising their partnership with Aramark who is their food service provider at Hill Dickinson Stadium. The Toffees are looking to grow their commercial revenue and improve the matchday experience for the fans in their first season at Bramley-Moore Dock.Everton’s financial growth through use of Hill Dickinson Stadium could benefit the club on the pitch, with aspirations to qualify for European football this season. 💰 Everton Finance Update 💰 Inside the transfer budget, player wages, new kits, stadium news, and boardroom developments at Hill Dickinson Stadium.
VISIT THE EVERTON FINANCE HUB MORE FOOTBALL INSIDER STORIES Everton to ‘benefit’ from Aramark partnershipEverton’s former chief Keith Wyness – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – believes the improved food and beverages at Hill Dickinson Stadium have gone down well with the fans.Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness thinks the sponsorship deals shows the potential what the new stadium can offer Everton.Total Turnover£186.9mLoss Before Tax-53.2mWages-To-Turnover81%Commercial Revenue£38.5mFigures based on official 2023/24 accounts and 2025/26 Friedkin Group financial restructuring dataHe told Football Insider‘s Inside Track podcast: “I think it’s definitely related to the food and beverage issues at the stadium with the catering company they’ve hired. “I think it’s Aramark is the company, and they will have the links and there will be benefit for Everton in terms of the revenue.
Believe me, I know having run Goodison. I think we had 12 boxes which I built when I was there, compared to Man United having 160 or whatever.“Terrible kitchen layout, service layout, the whole thing.