Kieran Maguire makes £770m Liverpool prediction while reacting to Jeff Bezos investment news
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Football finance expert Kieran Maguire has given his verdict on Liverpool’s reported valuation as investment is set to arrive from a consortium involving Jeff Bezos.News of a minority investment in Liverpool broke this week, and Amazon founder Jeff Bezos is part of the consortium involved in the deal.Liverpool fans suspected FSG could sell up, and now Sky Sports are reporting that a deal for around one-third of the club’s shares is close to being finalised.While the exact details of the investment deal are still yet to be disclosed, Rousing The Kop have spoken exclusively to football finance expert Kieran Maguire to get his reaction.Photo by Simon Stacpoole/Offside/Offside via Getty Images What do you think Jeff Bezos’ imminent involvement at Liverpool means for FSG’s future at Anfield? Perhaps Bezos is angling to become the eventual Reds' owner… Photo Credit: Miguel J.
Rodriguez Carrillo / AFP Kieran Maguire’s verdict on Liverpool’s £4.4bn valuationIf the investment deal goes ahead, it is set to be one of “football’s richest deals” and value the club at £4.4bn ($6bn).Maguire believes that is an accurate valuation of Liverpool football club given that he expects the club’s revenue to reach as high as £770 million this season.“The price quoted in relation to the minority investment is in line with expectations,” Maguire said.“In the recent Forbes analysis of sport club takeovers, the average metric was 5.6x revenue for the elite entities. “Liverpool, as a global club and brand, would fit into this category.
Revenue for 2026/27 is likely to be about £750-770m, so a valuation of £4.4bn is in this range.” How happy would you be if FSG sell Liverpool? 💰 Credit: James Baylis/AMA/Getty Images Liverpool’s revenue is about to boomIn the club’s latest accounts from the 2024/25 season, Liverpool broke the £700m barrier and recorded revenue of £703 million and a profit of £8 million.That coincided with the club’s 2024/25 Premier League title success and a run in the Uefa Champions League.This is how Liverpool’s record revenue was broken down.Commercial revenue: £323mMedia/TV revenue: £264mMatchday revenue: £116mClearly, Maguire is confident that Liverpool’s revenue will continue to climb, potentially as high as £770 million in 2026/27, depending on how successful Andoni Iraola’s side are in Europe and the Premier League.It explains why Liverpool are such a hot investment opportunity at the moment, and why the likes of Bezos and Eduardo Saverin are so interested.Join Our NewsletterReceive a digest of our best Liverpool content each week direct to your mailbox