Liverpool and Everton fans bag up to 50% off this season's shirts in January sale

Liverpool and Everton supporters are being offered substantial savings on this season’s official kits in a major January sale, with discounts reaching up to 50% off. The promotion covers a wide selection of current campaign shirts, including home, away and third strips, as well as various training and leisurewear items. Fans who may have delayed purchasing earlier in the season can now pick up authentic merchandise at significantly reduced prices, making it an attractive time to buy for themselves or as late festive gifts.

For Liverpool fans, the sale includes this season’s main match shirts in multiple fits and sizes, from standard replicas to women’s and junior versions. Many items feature further reductions on already marked-down prices, bringing official club gear within reach of more supporters. Personalisation options such as adding names, numbers and competition badges are typically available at checkout, allowing buyers to customise their shirts while still taking advantage of seasonal savings.

Everton followers can also benefit from the January offers, with this season’s home, away and alternative shirts discounted alongside training tops, jackets and other branded apparel. The sale helps fans represent their team on matchdays or in everyday wear without paying full pre-season prices. Stock levels and specific sizes may be limited owing to the late-stage timing of the campaign, so supporters are encouraged to move quickly if they have particular designs in mind.

Overall, the January sale presents both sets of Merseyside fans with an opportunity to secure authentic shirts and merchandise at some of the lowest prices of the season. With broad ranges included and reductions up to half price, it is positioned as one of the best value periods of the year for Liverpool and Everton kit purchases before attention starts to turn towards next season’s designs.