Liverpool CEO explains how FSG took Reds from 'brink of administration' to Premier League glory

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"I think when we sit here today as defending Premier League champions, having just completed a redevelopment of Anfield to get to just over 61,000 capacity, a team doing incredibly well on the pitch and off the pitch, it's been quite a journey."But I think it also gives us the opportunity, as we talk about the anniversary, to look back at where we were back in 2010. That's why we all do what we do every day."There's quite a lot of acumen across the sports and entertainment landscape that FSG brought to the table and certainly the initial focus was about the team on the pitch and ensuring that we made the right decisions to rebuild from an on-pitch perspective, with an eye on competing and an eye on success."And obviously the football leadership, in particular some of the decisions made by those that came into the football side, were incredibly important, going back to Michael Edwards' first time at the club, Ian Graham, obviously the managers that came through, have been incredibly important in sort of focusing on the on-pitch."And then of course there's off-pitch elements of that and I think in addition to the football being obviously critical and central, the other aspects [were] really infrastructure.

People can remember what the ground looked like back in the early 2010s, but expanding from what was effectively 45,000 up to 54,000."Then obviously the more recent redevelopment of the Anfield Road to get us to just over 61,000, so sort of a focus on Anfield but across the board from an infrastructure standpoint there was investment that needed to be made."The move from Melwood to the AXA Training Centre, which was an incredibly ambitious project and something that I think has been hugely impactful in terms of the home of the men's team and where they operate from, but also bringing the men's team and the Academy onto one plot, which was something that strategically we thought was important."It was something that we were able to execute. And then we're just in the midst as we've said recently of some redevelopment work going on at the Academy."So, when you think about it through, there is the football, the infrastructure and then the other element which we have been very public about [is] the fact that this is about trying to run a sustainable club and so the commercial revenues have been incredibly important."There's been a tremendous amount of success over the course of the last decade-and-a-half in terms of our partners and building out the partnerships business.

Those are really the three areas: the football, the infrastructure and building out the commercial side of the club."Hogan added: "I think first of all it's really important in these moments to take a look back and recognise where we've come from, as we've talked about, and I would like to thank John, Tom, Mike, all of our partners at FSG, for the vision, the leadership, the ambition, what has been accomplished here over the last 15 years."We have had success and we've had great opportunities to lift trophies on both the men's and women's side, and that only makes you hungrier to do it more. We're really, really proud of our Red Way programme, which really looks at how we operate from a sustainability standpoint."And that's not just as a club but our people, our communities and the planet, and how we continue to do that and that's helped to differentiate us from the competition, if you will, going forward."So, there's a tremendous amount of accomplishment in a moment when you look back over 15 years, but there's also a tremendous drive to keep going."And with that leadership from FSG and with the leadership here at the club, we're going to continue to do that, continue to compete for trophies, and we're excited about the future."