Liverpool could blow Man United away as record-breaking sponsor deal edges closer

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Liverpool generate the fourth-highest revenue in the Premier League after their turnover reached a club-record £614million in their latest published accounts for 2023-24. Manchester City broke the Premier League’s revenue record in 2023-24 after their turnover reached £715m.

Liverpool generate the third-highest commercial revenue in the Premier League after their income in that department surged from £272m in 2022-23 to £308m for 2023-24. Standard Chartered has appeared on Liverpool’s shirts since 2010, with their existing deal, which expires in the summer of 2027, worth around £50m a year.

Liverpool to blow Man United away after £100m+ revealElsewhere, Liverpool are reaping the rewards of their new kit manufacturer deal with Adidas. Credit: ImagoBorson told Football Insider Liverpool could bank more than £100m annually from their new deal with Adidas.