Liverpool FC and FSG – 15 years: Success, mistakes and what comes next

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“When they looked at the cities of Liverpool and Boston, the history of both clubs and what they have been able to achieve, I think they saw it as a huge opportunity,” former Liverpool CEO Peter Moore tells This is Anfield. “In the end, they retained Fenway Park and found ways of seeking out every opportunity to drive revenue from every corner of the ballpark – and I think they did the same with Anfield.” Restoring the heart of Liverpool FC When FSG took over the Boston Red Sox in 2002, the Old Towne Team had punched below their weight for decades – best summed up by their failure to win a World Series since 1918.

“It was exciting for me as a fan…and I actually got to know the inner circle of a company in New York who kind of brokered the deal, and they were very confident this was the right ownership group for Liverpool.” FSG’s first task was to restore stability to Anfield and position the club to compete with the Premier League‘s elite. “But ultimately they have recognised when they are fighting a losing battle.

“I think they have always prided themselves on the fact that they are up against state-supported football clubs. “I think they have done it the right way, is what they would say.