Liverpool FC and Google Pixel partner to bring fans closer to the game

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9th August 2023 Liverpool FC has announced a new long-term partnership with Google Pixel to become the club's official mobile phone partner and will use AI-powered technology to bring Reds fans even closer to the game they love. LFC and Google Pixel will work with the club's men's and women's teams to create exclusive content as well as deeper, tech-driven experiences, using Google's AI-powered camera features on the device to amplify fan experiences across Anfield and Prenton Park, as well as for fans watching at home.

Part of the aim of this exclusive new content is to help close the visibility gap between men's and women's football, inspiring more girls and women to get involved in the sport, and move the game forward. The multi-year partnership will kick off with Google Pixel working with LFC to create their first dedicated women's football show on YouTube, going behind the scenes during an exciting season for the Reds in the Barclays Women's Super League.

"We are looking forward to seeing how over the course of the partnership we will work together to give fans of our men's and women's teams exclusive content and experiences that will bring them closer to the game they love." Eileen Mannion, vice-president of marketing at Google UK, added: "We are thrilled to partner with Liverpool Football Club. "We will also work with LFC to help close the visibility gap for the women's game, delivering on our commitment of making football more accessible and equitable for all fans." LFC will also support Pixel FC, a landmark collective of dedicated women's football content creators and presenters, with exclusive access, training, tools and investment.