Liverpool forward officially unveiled as Bentley ambassador

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Bentley Motors has officially unveiled Liverpool FC forward Cody Gakpo as its new ambassador for the UK and Europe. The announcement marks a strategic move by the British luxury automaker to connect with a younger, dynamic audience by aligning with a high-profile sports figure. Gakpo, who is known for his impressive performances on the pitch for both Liverpool Football Club and the Netherlands national team, will represent Bentley’s brand values of excellence, innovation, and sophistication.

The partnership will see Gakpo involved in a range of promotional activities, including exclusive events, social media campaigns, and appearances at major automotive and sporting events. Bentley aims to leverage Gakpo’s global popularity and influence to strengthen its presence in key markets and attract new customers who value both luxury and performance.

In a statement, Bentley’s marketing director highlighted Gakpo’s reputation for dedication, ambition, and style, qualities that closely align with the brand’s ethos. “Cody embodies the spirit of Bentley—driven, passionate, and always striving for the best. We are excited to welcome him as our ambassador and look forward to showcasing the synergy between our brands,” the director said.

Gakpo expressed his enthusiasm for the collaboration, stating that he is honored to represent a brand with such a rich heritage and commitment to craftsmanship. “Bentley is synonymous with luxury and innovation, and I am proud to be part of this journey. I look forward to working with the team and sharing my experiences with fans and customers alike,” he commented.

The appointment of Cody Gakpo as Bentley’s ambassador is expected to generate significant buzz in both the automotive and sports worlds, further cementing the brand’s status as a leader in luxury and performance.