Liverpool reach multi-year agreement with Tommy Hilfiger

Liverpool FC have reached a multi-year agreement with iconic American fashion brand Tommy Hilfiger, marking a high-profile partnership between the Premier League club and the global lifestyle label.[2]

Under the terms of the deal, Tommy Hilfiger will provide formal and lifestyle outfits for both Liverpool’s men’s and women’s teams for the foreseeable future, covering key club occasions and appearances throughout the season.[2][1]

The collaboration sees Tommy Hilfiger step into club football for the first time on this scale, using Liverpool’s worldwide platform to showcase its modern American style, while the club benefits from the association with a leading name in global fashion.[1][3]

Players and staff will wear curated Tommy Hilfiger looks on selected matchdays and at official events, with the brand creating special collections and capsules inspired by the club, including tailored pieces, casualwear, denim, accessories and footwear.[1][3]

Liverpool’s commercial team view the agreement as a significant step in strengthening the club’s off-pitch image and commercial portfolio, aligning football with fashion and culture to engage supporters around the world in new ways.[1]

For Tommy Hilfiger, the partnership offers access to Liverpool’s vast global fanbase and the emotional pull of Anfield and its players, creating opportunities for storytelling around heritage, ambition and style across campaigns and media platforms.[1][3]

The deal underscores the continuing trend of fashion–football collaborations, with Liverpool and Tommy Hilfiger positioning this agreement as a long-term alliance that blends sporting excellence with lifestyle branding on and off the pitch.[1][3]