Liverpool secures another major partnership after smashing $400M barrier

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Liverpool has announced a fresh multi-year partnership with digital payments behemoth PayPal as the club's roster of commercial allies continues to expand. PayPal has now become the club's "official digital payments" partner, facilitating the introduction of a loyalty scheme for supporters worldwide to accumulate points through match-day transactions.

The club states the agreement is "set to enhance the way Liverpool FC fans engage with the club, both online and in person," and the fresh partnership follows closely behind the Premier League team's deal with Haier, the premium home appliance manufacturer, who agreed terms at the beginning of September. Liverpool indicates the PayPal arrangement will also aim to raise the profile of the women's team, with initiatives being undertaken to broaden grassroots programmes via the club's official charity, the LFC Foundation.

PayPal is now one of Liverpool's partners (Image: Getty Images) Ben Latty, chief commercial officer at the Reds, said: "PayPal is one of the most recognised and trusted names in digital payments, and we're delighted to welcome them to the LFC family. "PayPal's dedication to supporting women's football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful." Geoff Seeley, who is the chief marketing officer at PayPal, added: "Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.