Liverpool set for jersey sponsor change as $94 million decision made

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Liverpool looks set for a change of jersey sponsor, if reports are to be believed, in a move that could give them a $94 million boost in the coming years.Liverpool look set to change their jersey deal going forward(Image: (Photo by James Gill - Danehouse/Getty Images))While question marks remain over how Liverpool may look on the pitch in the coming months, there are similar uncertainties surrounding the club's jersey deal in the coming year.The Reds have been partnered with Standard Chartered, a British multinational bank, since 2010, with the sponsor's logo featuring prominently on the front of the jersey for the past 16 years.However, the latest deal between the two is set to come to an end at the conclusion of the 2026/27 season, with no sign of an extension coming over the next year.That's because, according to football finance reporter Mo Chatra, there will be no renewal in the near future, with the deal worth $67 million coming towards an end.READ MORE: Jurgen Klopp shares Liverpool motivation secrets after Virgil van Dijk bombshellREAD MORE: Luis Diaz issues blunt Liverpool transfer verdict after Steven Gerrard return pleaThe club hierarchy is looking to increase the income from the front of shirt sponsor to $94 million, which would be a huge increase for the finances and the impact that could have on deals going forward.It remains to be seen whether any other sponsors would be willing to meet that demand set out by Liverpool, with Arsenal and Manchester City among those with the biggest deals worth roughly $80 million, but that includes some other rights such as the changing of stadium names.Liverpool's options in the market are also set to be restricted due to a rule change in the Premier League, which will see gambling companies banned from sponsoring the front of shirts from the summer.Content cannot be displayed without consentHowever, if the decision to break away from the Standard Chartered deal works, it could improve on the finances the club reported in 2024/25, which saw them return to profitability.That positive financial position, combined with the Premier League title win, prompted the strong summer of transfer spend that followed, but the concerns since have only escalated.The sponsorship deal comes as the latest bit of uncertainty behind the scenes, which is met by some uncertainty on the pitch, for the coming year or so.The Standard Chartered deal expires after the 2026/27(Image: (Photo by Robbie Jay Barratt - AMA/Getty Images))Arne Slot is under increasing pressure, while plenty of change is expected in the transfer market, with Mohamed Salah set to leave on a free before some potential signings across the defense, midfield, and forward ranks.Away from the pitch, there are question marks over the future of Michael Edwards at FSG, with the multi-club operation stalling, and sporting director Richard Hughes, who both enter the final 12 months of their contract this summer.With all of those possible changes across all departments, it's unclear whether that will have any impact on how well Liverpool can negotiate a deal that will see them among the highest earners from shirt sponsors in world football.