Liverpool should be ashamed of exploiting fans with ridiculous prices on latest Adidas throwback gear - opinion
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Adidas have been universally welcomed by Liverpool supporters since renewing their partnership with the Reds in 2025, but their latest collection leaves a bitter taste in the mouth.Despite their poor performances on the pitch, Liverpool have at least looked the part this season. Photo Credit: Getty Images/Catherine Ivill/AMA Liverpool and Adidas release ludicrous pricesFanatic as they are, many Liverpool supporters will have purchased at least one offering from Adidas this season, and that’s before even touching upon training gear, accessories and whatever else the German sportswear brand has churned out over the past nine months or so.And while an ‘authentic’ shirt could have set them back as much as £120, the cheapest price initially listed on Liverpool’s official online store was £85 for a standard option.Amazingly, the Reds have decided that the re-release of the ’96 classic should sit somewhere in the middle of that, with Ryan Gravenberch modelling a short-sleeved version which is yours for just £90.READ MORE: Arne Slot issues fresh Alisson injury update ahead of Liverpool facing Tottenham11 May 1996: Stan Collymore (left) of Liverpool and Gary Pallister (right) of Manchester United jostle each other for the ball during the F A Cup Final match at Wembley Stadium in London.
Mandatory Credit: Shaun Botterill/AllsportGiven the nostalgia at play for such a memorable shirt, and the rare opportunity to own a brand new one, there will doubtless be supporters out there who will spend their hard-earned cash on one of these, whether they can afford it or not.But that is not the worst of it, for anyone feeling especially flush, Liverpool have also – somewhat inexplicably – released a ‘blackout’ version of the shirt, with the white and green replaced by sheer black.Quite why anyone would pay £130 to own such a pointless piece of memorabilia, we’re not quite sure. But somebody will, and Liverpool know it.
What is your favourite Liverpool kit of all-time? Not that they will be, but Liverpool should be ashamed of pricing their own supporters out by using that most classic of emotional manipulators: nostalgia.