Liverpool soaring away from Chelsea off the pitch as record-breaking deal close

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Chelsea are without a front of shirt sponsor, whilst Liverpool could net up to £70million by renewing their deal with Standard Chartered.Liverpool generate greater revenue than Chelsea, with the Blues not ranked in the top five Premier League clubs.Credit: Getty ImagesLiverpool are closing in on ‘brilliant’ deal Speaking exclusively to Football Insider, Plumley named the factors that mean that Liverpool can earn more than Chelsea from commercial revenue.“I think with Liverpool there are a couple of factors there for me. One is, the success they’ve had on the pitch.

Financially they’ve just upped their game as well, and success on the pitch has held through that. “You know, Liverpool will obviously look to stretch that number up, and they’ve managed to do that, which is brilliant for them, but it has been a long term deal, and you’ve got that kind of relationship there that is a trusted partnership.

They’ve not had the success that Liverpool had as a comparison. You know, they’ve been just a very different model for the last couple of years.