Liverpool strike sponsorship deal with world-iconic company as £336m prediction made

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Liverpool’s renewed commercial partnership with Coca-Cola is the tip of the iceberg as Fenway Sports Group continue to monetise the club’s global appeal.Tonight, Liverpool host Real Madrid at Anfield in the Champions League. As well as a meeting of sporting superpowers, the match will also be contested by two clubs boasting combined commercial income – that’s revenue from sponsorship, retail and events – of £731m.

In their 15 years on Merseyside, FSG have nurtured the club’s commercial department and brought in £2.3bn, all of which has been reinvested in Liverpool. In 2023-24, the last published financial year, it was £308m.That’s a compound annual growth rate of around 11.25 per cent.

And the timing of the reveal, on the eve of Liverpool’s most high-profile match so far this season, was not incidental.READ MORE: Liverpool cash in as £820m boom revealed, Adidas and Standard Chartered deals keyThe Trimble partnership meanwhile will see the Nasdaq-listed firm aid the redevelopment of the club’s academy – including a new full-size indoor pitch, an outdoor pitch with stands, and new medical and sports science amenities – through their 3D modelling software.“Trimble’s technology and expertise will play an important role in how we continue to evolve our facilities to meet the needs of the modern game – starting with the redevelopment of our Academy,” said Liverpool’s chief commercial officer Ben Latty.“Innovation has always been central to the club’s approach, and this partnership brings a fresh perspective to how we design and deliver spaces that support our players, staff and fans. We’re delighted to welcome Trimble to the LFC partnership family.”In his Vanity, Sanity and Reality newsletter, the respected football finance analyst Greg Cordell has forecasted that Liverpool will post commercial income of £336m when they release their accounts for 2024-25 in the spring.With LFC’s 2024/25 financial period complete, I’ll provide some initial/rough *estimates* (w/ full write-up this weekend).Key P&L metrics estimated to improve notably vs 2023/24:– Rev of £714m (+£100m; +16.3%)– Adj EBITDA of £140m (+£70m)– Pre-tax profit of £48m (+£105m) pic.twitter.com/F034r55vXO— Greg Cordell (@gregorypcordell) June 10, 2025 View Tweet The Premier League title triumph sparked a commercial boom and a £2m bonus payment from Nike, while Liverpool extended their partnership with AXA on improved terms.