Liverpool striker officially joins Nike

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Liverpool striker Florian Wirtz has officially joined Nike as a brand ambassador, continuing the club's current kit partnership arrangement with the American sportswear giant. Despite Liverpool’s announced future switch to Adidas starting from August 1, 2025, the team and its players remain contractually obligated to wear and promote Nike products until the end of July 2025. This includes official training, match kits, and promotional appearances, as demonstrated by Wirtz wearing Nike apparel during his unveiling and initial club activities.

The contract with Nike, which began five years ago, has been significant for Liverpool, coinciding with major team successes such as Premier League and Champions League titles. However, the club will transition to Adidas for the 2025/26 season under a lucrative multi-year deal reportedly worth over £60 million per year. Adidas will supply all match and training kits for Liverpool’s men's, women's, and academy teams, marking the third era of collaboration between the two, with previous partnerships spanning 1985-1996 and 2006-2012.

Liverpool’s CEO and Adidas officials have expressed excitement about the renewed partnership and the opportunity to create iconic kits while supporting top-level performance. Until the Adidas deal kicks in on August 1, 2025, the club will continue fulfilling its current contractual commitments with Nike, meaning kits and promotional materials from the new Adidas partnership will only be launched after this date.

This staggered transition means fans should expect to see Liverpool players in Nike kits during pre-season and friendly matches played before August, as well as in all official activities that occur up to July 31, 2025. The official unveiling of the new Adidas kits and broader marketing campaign is planned for after the contract switch is complete.

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