Liverpool youngster highlighted in Adidas advert featuring Lionel Messi
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Adidas has launched a new football advertising campaign featuring global superstar Lionel Messi and a select group of rising young talents, with Liverpool’s academy prospect Rio Ngumoha highlighted as one of the ten promising players chosen to represent the next generation of the sport[1]. Messi, acting as a mentor and ambassador for Adidas, personally selected these athletes for their unique vision and creativity on the pitch—qualities that mirror his own legendary career[1].
The campaign, dubbed “Messi+10,” showcases not only Ngumoha but also Nico Paz (Como), Kendri Paes (Strasbourg), Andre Santos (Chelsea), Rodrigo Mora (Porto), Brian Gruda (Brighton), Kader Meite (Rennes), Mika Godts (Ajax), Lily Johannes (Lyon Féminin), and Clara Serrajordi (Barcelona Féminin)[1]. Each player was chosen for their ability to “see the game differently,” a core theme of the campaign that aims to inspire young footballers worldwide to develop their own distinctive styles and approaches to the game[1].
As part of the initiative, all ten players receive Adidas’ latest F50 Vis10n boots, the same model worn by Messi himself, symbolizing both their inclusion in this elite group and their potential to shape the future of football[1]. The campaign’s creative direction—including a card-themed video—emphasizes the blend of tradition and innovation, with Messi passing the torch to the next wave of footballing talent[2].
The selection of Ngumoha and his peers has generated significant buzz across social media, with fans speculating about which of these young stars might become household names in the coming years[1]. For Ngumoha and Liverpool, this global spotlight is a major milestone, further raising his profile as one of the most exciting prospects emerging from the club’s academy[2]. The campaign not only celebrates Messi’s ongoing influence but also serves as a platform for talented youngsters to gain recognition and motivation as they aim to follow in his footsteps[1].