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Liverpool are struggling on the pitch, but zoom out on the graph and, financially, they are healthier than ever.In terms of prize money, last season’s Premier League title triumph was not worth considerably more than finishing 2nd would have been. To date, we still haven’t seen enough from at least two of them, but FSG aren’t in the business of short-termism.READ MORE: Liverpool update as winner named in FSG vs Qatar takeover battleSunday’s 3-0 defeat at Manchester City was a nadir under Arne Slot, yes, but the owners have got the club into a position wherein they can ride out a bad season financially.

There is time yet to turn this season around, but even if they don’t, the club have the PSR headroom, the financial facilities and the clout to reassess in the summer and challenge again in 2026-27.“The commercial operation at Liverpool is part of a grander plan combined with the redevelopment of the stadium,” says Liverpool University football finance lecturer Kieran Maguire, speaking exclusively to Rousing The Kop. That arrangement is likely to be worth in excess of £90m annually once the basic fee, royalties and other contract terms are calculated.That means Liverpool will likely be pushing towards the £350m mark in terms of commercial income, up from £308m in 2023-24, the last financial year on record.When FSG bought the club, annual commercial income was £77m.
But as United have failed to even keep up with inflation in the last decade, Liverpool have eaten up the ground on their arch enemies. And once the accounts are out next spring, there is every chance they likely will have surpassed United for the second successive year.
