Liverpool’s new shirt sponsorship deal with Turkish Airlines is even bigger than officially reported
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Liverpool will bring their 17-year sponsorship partnership with Standard Chartered to an end next summer, after announcing on Tuesday that Turkish Airlines will take over duties.The former sponsors will remain on board with the club as a global partner, but it will be strange for supporters to see a new name on the front of their shirts.Ultimately, fans may care more about how the sponsor looks rather than the details and figures behind the deal with the Turkish company, but according to journalist David Lynch, supporters should be aware that the money Liverpool will bank from the 2027/28 season will be even more than is being reported. What do you think Liverpool should do with Alexis Mac Allister’s contract?
Photo Credit: Getty Images/Richard Sellers/Sportsphoto/Allstar The reporting around Liverpool’s agreement with Turkish Airlines has generally claimed that the aviation company will pay the Reds around £60m per year.However, speaking to Anfield Index on Thursday, Lynch claimed that Liverpool will ‘100%’ be taking home more than that.“As I understand it, it’s a Premier League record in terms of the shirt sponsor deal,” he said. I think United’s is roughly similar.”READ MORE: Fabrizio Romano shares what Liverpool think of Ronald Araujo’s attitude behind-the-scenes“But the thing with Liverpool’s, they are 100% under reporting that as well the amounts because they tend to do that for some reason.
“So, I’m pretty sure Liverpool’s will be will be much bigger than it’s kind of been billed at to be honest, and definitely kind of a leader in the Premier League.”While Lynch offers no speculation as to why Liverpool might decide to share a lower figure than they will technically receive, he does take the opportunity to praise owners Fenway Sports Group for continuing to find record-breaking investment for the club.“I know people have criticisms of aspects of FSG’s ownership, myself included, but I mean, what they have done to the commercial arm of this club is is unbelievable really from from when they took over,” he said.For fans, the deal with Turkish Airlines will only be a good one if their logo looks good on next season’s kits. But even if it does not, Liverpool will still be benefiting in a big way, and that is the main thing.