Liverpool's Pre-Season US Tour: What It Means for the Club's Growing American Fanbase

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Photo by Sierra Alpha Juliet on Unsplash Liverpool's 2026 pre-season has taken the club coast to coast across the United States, with fixtures against Sunderland in Nashville, Wrexham at Yankee Stadium in New York, and Leeds United at Soldier Field in Chicago. It is the club's second US tour in three pre-seasons, and it comes at a moment when Liverpool's commercial presence in America has never been bigger.

Growing that American fanbase further, particularly in markets the club has not yet toured, including California, is clearly part of the long-term plan, and interest in the club's growing US presence has extended into related areas like sports and entertainment coverage, including sites focused on California betting sites, as American audiences engage with Premier League football in ways that go well beyond just watching matches. That gap gave several younger and fringe squad members a real opportunity to impress early in the tour, a pattern that has become familiar for Liverpool's US trips in recent years.

That ownership link has always given Liverpool a slightly different relationship with US audiences compared to some of their Premier League rivals, and the club has leaned into it, choosing US cities for friendlies almost every time a pre-season tour is planned. According to ESPN's coverage of the USA Summer Tour, Liverpool were joined this year by Sunderland, Wrexham, and Leeds United as part of a broader six-city series, reflecting just how much appetite there now is across English football for pre-season fixtures on American soil.