Man United ‘Concerns’ Revealed by Top Source After Sponsorship Update

Manchester United faces growing concerns over its sponsorship strategy following the latest update on its partnership with Snapdragon, as revealed by a top club source. The collaboration, now in its second year, involves displaying the (RED) logo on the front of United’s iconic red shirts for select fixtures, but insiders worry it signals deeper instability amid the club’s ongoing rebuild.

The announcement, made at the World Economic Forum in Davos, confirms the (RED) branding for the men’s match against Brentford on April 25, 2026, at Old Trafford, and the women’s game versus Tottenham Hotspur on April 26 in London. A limited-edition adidas shirt featuring the (RED) logo will be available, with all net profits donated to (RED)’s Global Fund, which has raised over $800 million since 2006. The Gates Foundation will provide matching funds, amplifying the initiative’s impact against health injustice.

Snapdragon, United’s front-of-shirt sponsor, hailed the partnership’s global reach to over one billion fans. Marc Armstrong, United’s Chief Business Officer, emphasized using football for good, while (RED)’s Kate Charles praised the fan culture’s role in addressing health crises. Qualcomm’s long-term focus on connectivity in underserved communities aligns with (RED)’s mission, having aided 350 million people worldwide.

However, the top source disclosed internal concerns that this high-profile charity tie-in masks sponsorship uncertainties. With the club’s 2026-27 home kit leaked—featuring a nostalgic red design inspired by 1970s Admiral kits, complete with striped collar and cuffs in red, white, and black—fans and executives fear Snapdragon’s commitment may waver. Reports suggest negotiations for broader deals are stalling, raising alarms about financial stability under new ownership. “It’s a PR win, but the real worry is long-term revenue,” the source noted, amid United’s ambitions for on-pitch success.

Supporters can expect the kit from summer 2026, but the sponsorship update underscores broader questions about United’s commercial future.[1][2][3]