Official £1bn reveal speaks volumes about FSG’s U-turn on Liverpool ticket prices

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Fenway Sports Group have scaled back their plans to increase ticket prices after collective action from Liverpool fans, but the data from across the Premier League shows the way the wind is blowing.Liverpool had announced that general admission prices would rise in line with inflation up to a maximum of five per cent over the next three seasons. But after backlash from the Spirit of Shankly supporters’ trust among other campaigners, FSG have decided to limit the rises to three per cent next term, followed by a freeze in 2027-28.Last season, when Liverpool won the Premier League, reached the Champions League quarter-finals and played three times at Anfield in the domestic cup competitions, they earned a club-record £116m through the turnstiles, up by 14 per cent on 2023-24.That was the fourth-highest in the Premier League, behind Manchester United, Arsenal and Tottenham.

And Liverpool, who expanded the Anfield Road and Main Stand in recent years, are in that bloc.The obvious problem is that many bedrock supporters on Merseyside and beyond feel priced out.Speaking exclusively to Rousing The Kop, University of Liverpool football finance lecturer and Price of Football podcast host Kieran Maguire offered his verdict on FSG’s U-turn on ticket prices and what it says about the wider trends across the English game.“FSG have a tin ear at times. They tried to trademark the word ‘Liverpool’, for example.

Multiplied by the average attendance, that makes Liverpool’s matchday yield £4.1m, which was one of the highest in the Premier League. “Spurs and Man City have announced price freezes and Liverpool haven’t delivered on the pitch this season, so it’s difficult to justify increases this season.