Premier League set for major broadcast switch up?

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Premier League chief executive Richard Masters announced the launch at the Financial Times Business of Football Summit in London and confirmed it could expand to other regions. Masters said: “We have created a direct-to-consumer service from next season onwards — Premier League Plus rather than Premflix — and for the first time, the Premier League is going to have its own customers and deal with promotions, pricing, churn, distribution.

Meanwhile, English football’s new regulator has warned that time is running out for a financial agreement between the Premier League and the English Football League (EFL). David Kogan, chairman of the Independent Football Regulator, said many clubs could survive no longer than a month if owners withdrew funding, and for several, relegation would be a “near death sentence.” All previous attempts to agree on the Premier League’s distribution to EFL clubs have failed.

“I have to tell you, however, as somebody who’s been involved in football since 1999, it would be an utter failure by football not to seize the moment and get over the stasis that currently exists.” The previous agreement between the EFL and Premier League was made in 2019. The Premier League says it has distributed £1.6 billion across English football over the past three years, including more than £600 million in parachute payments to relegated clubs.