Report: Liverpool expected to surpass £308m commercial revenue after FSG get another deal done in 2025

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Liverpool have announced a new partnership with PayPal this week, which is expected to further increase their revenue.FSG have been called ‘super-smart’ by finance expert Kieran Maguire for how they have utilised commercial opportunities in recent years.They are using Anfield for commercial purposes during the off-season, and Maguire was quick to praise their partnerships with the likes of Adidas.Join our newsletter for news & smart analysis. He previously told Rousing The Kop: “So they are largely insulated from a massive drop-off in commercial income regardless of what happens on the pitch.

They have done some fantastic sponsorship deals and the new deal with Adidas is very lucrative.”Photo by Nick Taylor/Liverpool FC/Liverpool FC via Getty ImagesLiverpool announce partnership with PayPalNow, another in a long list of recent partnerships has been confirmed on Wednesday, this time with PayPal.The club have signed a multi-year deal with the company, and chief commercial officer at Liverpool, Ben Latty, commented in a statement.He said: “PayPal is one of the most recognised and trusted names in digital payments and we’re delighted to welcome them to the LFC family.“Their expertise in providing fast, secure and flexible transactions makes them the ideal partner to help us elevate the experience for supporters worldwide.“This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way.“PayPal’s dedication to supporting women’s football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful.”We are proud to welcome @PayPal as the club’s official digital payments partner in a new global, multi-year deal 🤝 #Ad— Liverpool FC (@LFC) November 19, 2025 View Tweet Liverpool revenue expected to increase after FSG’s busy 2025Alongside PayPal, Liverpool have agreed deals with UPS, Google Pixel, Peloton, and Orion Innovation as well as striking an agreement with Japan Air earlier this year.It’s a long list of fresh revenue sources, and it’s now expected that the club’s accounts will grow more in the coming financial years.The latest data available shows that Liverpool’s commercial income increased to £308m.But Liverpool.com now say that sum is expected to grow after all the recent partnerships were formed.