Revealed: West Ham to agree new £10m shirt sponsor deal after talks

Below is a summary of the full article. Click here for the full version from Football Insider or go back to LFC Live.

VISIT THE WEST HAM FINANCE HUB MORE FOOTBALL INSIDER STORIES How relegation could impact West Ham shirt sponsor dealNuno Espirito Santo’s side are being forced to pursue a new front-of-shirt sponsorship ahead of the ban on gambling sponsors coming into effect next season. West Ham agreed a deal with BoyleSports last summer, with the Irish betting firm believed to be paying around £10m for this season’s partnership.

West Ham’s potential deal with TAT will depend on which division they are plying their trade next season, with relegation expected to impact the value of any agreement. How much revenue do West Ham generate?There have been plenty of questions asked around West Ham’s financial situation after posting their accounts for last season towards the end of February.

The Tourism Authority of Thailand (TAT) is in discussions with West Ham on a potential partnership to promote Thai tourism, a senior TAT official has claimed.On 17 March, Nithee Seeprae, TAT deputy governor for marketing communications, posted on Facebook that the agency had… pic.twitter.com/BbsuMlXbtQ— West Ham Football (@westhamfootball) March 19, 2026 View Tweet Commercial income dipped slightly from £58m to £56m, while broadcast revenue plummeted from £167m to £132m and matchday fell from £45m to £39m at the London Stadium. The most concerning number in the accounts was West Ham’s £104m pre-tax loss last season, having posted a £57m profit in 2023-24.