Stefan Borson Drops Aston Villa Spending Power Update Ahead of January Transfer Window

Football finance expert Stefan Borson has provided key insights into Aston Villa's financial position as they approach the January transfer window, highlighting both opportunities and constraints under Profit and Sustainability Rules (PSR).[1][2][3]

Villa's revenue has surged to a club-record £265 million in 2023-24, up from £218 million the previous year, according to Deloitte's 2025 Money League. This growth positions them favorably, with Borson noting they are "rapidly approaching a £100m windfall" through commercial and matchday gains.[3] However, compliance with PSR and upcoming UEFA regulations remains a challenge. Villa expects to meet 2024/25 Premier League rules but faces scrutiny over squad costs and football earnings.[2]

Borson emphasizes Villa's tight PSR margins, particularly after heavy summer spending. The club plans to sign a top-class striker in January, but past issues with profitability could limit their outlay. Under evolving UEFA rules, squad cost controls cap spending on wages, transfers, and agents at 80% of revenues for 2024 (dropping to 70% in 2025). Villa, like Chelsea, breaches some elements but may use adjustments like player sales or women's team disposals to balance books—potentially valuing their women's side at £100m on paper despite modest £10m investment.[2]

In player sales, Borson suggests Villa could accept around £100m for talents like Morgan Rogers, who recently extended to 2031 with a rumored £120-125m release clause—deemed "irrelevant" as few clubs would pay it. Rogers, signed for £8-15m from Middlesbrough, has drawn interest from Chelsea amid improved form.[1]

Overall, Borson warns of a "self-sabotage" risk from Premier League spending caps, but Villa's revenue boost offers headroom if they sell strategically. Emery's side must navigate these rules carefully to bolster their squad without breaching limits.[1][2][4]

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