Stefan Borson: Newcastle's ticket prices are becoming ‘too expensive’ as warning issued

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(Credit: Imago/Getty Images) Wed 18 March 2026 13:10, UK Newcastle United are at risk of making their ticket prices “too expensive” following the latest hike at St James’ Park. Newcastle’s matchday revenue is likely to receive a boost following the price increase, but there are questions around where Premier League clubs will draw the line. 💰 Newcastle Finance Update 💰 Inside the PIF transfer budget, player wages, commercial growth, PSR updates and boardroom developments at St James’ Park.

Speaking exclusively to Football Insider, Borson discussed the risks for Newcastle and their fellow Premier League clubs following the latest ticket price hike. “Look, at some point, it’s all going to be too expensive for the fans,” said Borson.

Broadcasting revenue excludes Champions League income from previous cycle.“If the whole project goes a bit stale, there are a lot of seats and it’s easy to get a ticket last minute and therefore demand is not meeting supply, then you’re going to see empty seats, late purchases, more season ticket churn, more pushing it too far. What’s new really is that I think we’re getting to a point where it’s just getting too expensive as a headline.” Newcastle currently sit ninth in the Premier League table following their inconsistent form this season.