Stefan Borson predicts how much Chelsea’s shirt sponsor is really worth after deal agreed

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(Credit: Imago) Stefan Borson: This is how much Chelsea’s shirt sponsor is really worth after deal agreed Mon 2 March 2026 19:00, UK Chelsea’s front-of-shirt sponsorship deal with IFS could be worth less than £5million until the end of this season at Stamford Bridge. It was confirmed on 20 February Chelsea have agreed a multi-year global partnership with IFS until 2028.

VISIT THE CHELSEA FINANCE HUB MORE FOOTBALL INSIDER STORIES Why Chelsea sponsor deal ‘makes sense’Chelsea were understood to be looking for a deal worth £65m a year with a new front-of-shirt partner, but they have been unable to achieve that figure despite holding talks with various interested parties. Understand IFS’ front-of-shirt sponsorship is worth significantly more than £15m for this season.Chelsea will also receive an additional payment for the 2026/27 and 2027/28 partnership (front-of-shirt not part of this) which is also higher than reported figures.🔵 pic.twitter.com/EGfXLAOHN1— Ben Jacobs (@JacobsBen) February 28, 2026 View Tweet “It makes sense for IFS, and it makes sense for Chelsea.

It is a proper company it seems.” Read More: Why Todd Boehly must take immediate action after Chelsea newsWhy Chelsea’s sponsor deal is worth less than reportedBorson insisted the deal with IFS will be worth much lower than the figures reported. Credit: Imago“They’re still in the Champions League, but the level of exposure that comes after February is very limited, so they wouldn’t have paid very much for that as part of the deal.