Stefan Borson: Tottenham are blowing ‘enormous’ sponsor advantage

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(Credit: Imago/Manh Tung - Breaking Media) Mon 23 February 2026 20:00, UK Tottenham have an “enormous” sponsorship advantage over some of their Premier League rivals due to their state-of-the-art stadium. Read More: Supercomputer predicts if Tottenham will be relegated after Arsenal defeat MORE FOOTBALL INSIDER STORIES Why Tottenham are losing key sponsor dealTottenham have performed well commercially since moving into their 62,850-capacity stadium in 2019.

Speaking exclusively to Football Insider, Borson discussed the issues Tottenham are currently experiencing as they face losing more sponsorship deals. Credit: Imago“If you can’t tell them which division you’re going to be in or which European competition you’re going to be in, if any, it’s a more difficult conversation because they have a lot of choice.” Read More: Expert reacts to Tottenham financial updateHow Tottenham’s relegation fears are causing financial impactBorson insisted the recent performances on the pitch will be impacting Tottenham’s ability to bring in major sponsorship deals and keep hold of the ones they currently have.

Credit: Getty Images“Ultimately, the product on the pitch is obviously poor right now and they have the relegation risk.” Tottenham are into the last 16 of the Champions League, but winning the competition is their only realistic hope of securing European football again for next season due to their position in the Premier League. To read more about Spurs’ financial situation, head over to Tottenham News.