Why Jeff Bezos might invest in Liverpool as ‘executive toy’ verdict issued by insider

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Unlike almost every sports franchise in America, Premier League clubs lose money in most seasons. In 2024-25, Premier League teams lost just short of £950m – and that was even with some clubs booking artificial profits through one-off, intra-company asset sales.Photo by Carl Recine/Getty ImagesAll this is despite record revenues across the Premier League.

And while that remains the case, costs will exceed revenue and the likes of Liverpool will, at best, break even.So why would someone like Jeff Bezos, who is not in the habit of throwing good money after bad, consider investing in a club like Liverpool at a valuation of $6bn?Liverpool an ‘executive toy’ for BezosAmazon founder and CEO Bezos has had conversations with the leaders of a consortium looking to purchase a 30 per cent stake in the Anfield club.According to Professor Kieran Maguire, author of the Price of Football, Bezos would be investing for prestige and fun rather than because the business fundamentals justify the valuation placed on Liverpool by FSG. MORE PREMIER LEAGUE STORIES “For some billionaires, football clubs are an executive toy.

Photo by Soobum Im – FIFA/FIFA via Getty Images“When clubs cost this much, there are only so many people who can afford them – and what else are they going to do with the money?”If that is the stance of Bezos and others, it is different from the likes of Dynasty Equity, another minority shareholder in Liverpool. They have said that they are investing in the club for their global appeal and scalability.Without profits, however, Dynasty Equity will not make any money from Liverpool.