How much money Liverpool are set to earn on USA pre-season tour

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Liverpool have once again travelled to the United States of America for their latest pre-season tour, which kicks off this weekend.The Reds begin their preparations for the 2026/27 season with a clash against Sunderland at Geodis Park in Nashville on Saturday before facing Wrexham at Yankee Stadium and Leeds United at Soldier Field.Ahead of the opening game against Sunderland, Rousing The Kop have spoken to finance expert Adam Williams who has broken down how much money Liverpool can expect to earn from the tour, and why the trip is not all about making money. Credit: Nikki Dyer/LFC/Liverpool FC/Getty Images Liverpool’s profit from U.S. pre-season tour will be minimalWilliams suggested that somewhere in the region of £10m-15m will be heading FSG’s way this summer.However, he estimated that around 75% of that will not be profit when factoring in the costs on flights, hotels, etc.He said: “Typically, Liverpool would probably be looking for maybe in the region of £10-15m from a pre-season tour in the US.

I haven’t seen any specific research or disclosures, but I would estimate that Liverpool’s costs probably eat about 75 per cent of the revenue from the tour.”So why are Liverpool even bothering flying to the USA to face other British teams if they aren’t really making any money?Well, as Williams explained, it is more about trying to secure new, long-term fans and capitalise on the success of the 2026 World Cup in North America than it is about netting an immediate windfall.He added: “But all that said, there is a broader strategic aim of pre-season tours. These trips for a club like Liverpool are as much about marketing and exposure as they are about cold, hard revenues.“It’s a chance to capitalise on the momentum from the World Cup and get more people in the US into the follower-fan-fanatic pipeline.

So Liverpool’s tour in the US will be about nurturing their existing fanbase and creating more Liverpool fans who might one day visit the stadium, buy a shirt online or engage with the club financially in any way.“Also, it’s an opportunity to activate new sponsorship deals, maybe host US-based commercial partners at matches and so on. Clubs always talk about providing more ‘value’ to their sponsors, and this is one way they do that.“For real, bedrock Liverpool fans, I know it’s bizarre to hear it spoken about in this way, but these are the cold, clinical terms in which FSG and indeed every other ownership group and commercial department think.