Jeff Bezos's interest in Liverpool explained as FSG could sell 30% stake
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Amazon billionaire Jeff Bezos holds an interest in being a part of a consortium that could buy a 30 per cent stake in Liverpool FC from majority owners Fenway Sports Group (FSG)Jeff Bezos speaks at a VivaTech startup and tech event in June 2026.(Image: Benjamin Girette/Bloomberg via Getty Images)Amazon founder Jeff Bezos has held talks about joining the investment consortium that is currently exploring the idea of investing in Liverpool FC, with a stake of 30 per cent suggested.In a summer of change for the Reds, in which Fenway Sports Group's (FSG's) CEO of football, Michael Edwards, has already moved on, the news that a group, potentially involving Bezos, could invest in Liverpool has generated plenty of intrigue.Led by the former Queens Park Rangers co‑owner Amit Bhatia, the investors would inject capital into Liverpool, but there has been talk that it could pave the way for a full takeover further down the line.Bezos, in particular, has previously explored bids for the NFL franchises the Seattle Seahawks and the Washington Commanders, but those deals were never completed.This is the first time that he has been linked with investing in the Premier League. Forbes estimates his personal fortune to be around $257BN, which makes him the fourth-richest person in the world.Bezos' Amazon streaming platform had live UK rights for 20 Premier League games each season for six seasons until the end of last year.
It also shows the Champions League in several European countries and the NFL in the US.FSG is open to selling a stake in Liverpool as talks continue over a 30 percent sale(Image: (Photo by Carl Recine/Getty Images))In 2023, FSG sold three per cent of Liverpool to the US private equity firm, Dynasty Equity.However, this would be a more substantial move and would value the Reds at around $4.5BN, which is more than Manchester United when Jim Ratcliffe invested in the Old Trafford side.Speculatively, Bezos may hold an interest in Liverpool because of its global popularity. Playing in the Premier League also adds to the appeal.In recent years, FSG has been joined in the English game by fellow Americans such as Chelsea's Todd Boehly, while Wrexham, now in the Championship and taking on Liverpool in a friendly in the States next week, is another major success story.Get Liverpool's new 2026/27 home kitThis article contains affiliate links, we will receive a commission on any sales we generate from it.
Learn moreLiverpool FC have launched their new home kit for the 2026/27, inspired by iconic adidas strip worn during the club's 1989/90 title-winning campaign.Given the Premier League and UEFA's spending restrictions, Liverpool would not simply be able to spend exponentially in the transfer market no matter how its ownership group is organized and who is involved.But, again hypothetically, Liverpool could benefit from the insight Bezos' Amazon has with streaming and various other revenues.Liverpool.com says: FSG is not looking for a full sale at the moment but there are some elements of this possible agreement that hint it could end up like that at some point.Bezos being involved adds some 'glamor' to the story, for want of a better term, but that would only be a part of the deal. Short-term, nothing major is likely to be felt in terms of an impact for fans.