Liverpool CEO Billy Hogan issues response to ticket price uproar

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With organised protests already planned around upcoming home games – including no flags in the Kop – chief executive Billy Hogan has now issued a detailed public response setting out the club’s rationale for the price hikes and addressing the anger from the terraces, In an email set to season ticket holders, Hogan said (as quoted by James Pearce): “Liverpool Football Club fully respects the right of supporters to protest and we acknowledge those supporters who are opposed to this approach. Over the last decade, we have increased ticket prices by just 4% to keep any rise in ticket prices to a minimum.

“Against that backdrop, we believe linking any increases to inflation, confirmed as a 3% rise for the 2026/27 season, is the fairest and most transparent way to attempt to cover some of those uncontrollable costs.” “For the 2026–27 season, the 3% increase for adult general admission season ticket holders will be between £1.13 and £1.42 per game. “Adult general admission season tickets would increase by between £53.50 and £67.50 over three years — equating to £3.55 per game.

The most expensive adult GA season ticket in 2028–29 would be £971.50.” “We have frozen general admission season ticket prices in eight of the last ten seasons. Since 2016/17, our competitors in the top six have increased ticket prices by an average of 17%, where we have increased our prices by 4% over the same period.” “No decision has been made post this three year approach and we will continue to meaningfully engage with our Supporters Board ahead of that time.” Liverpool CEO Billy Hogan has written to all season ticket holders and members ahead of planned protests at Anfield tomorrow over ticket price increases.