Newcastle told to finalise 'double-your-money' sponsor deals, PiF key to getting it done - expert

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Sat 14 March 2026 8:30, UK Newcastle United’s owners should be utilising their network of business to bring more commercial revenue into the club.That is according to ex-Everton, Aston Villa, and Aberdeen chief executive Keith Wyness, speaking exclusively to Football Insider, after season ticket prices for Newcastle fans increased by 5%.Newcastle generated £117million of commercial income according to Deloitte’s 2026 Money League, but the club have ambitions to challenge at the top of the Premier League table.Ticket price increases will boost Newcastle’s revenue, with the club having been restricted in the transfer market in recent years due to profit and sustainability rules. 💰 Newcastle Finance Update 💰 Inside the PIF transfer budget, player wages, commercial growth, PSR updates and boardroom developments at St James’ Park. MORE FOOTBALL INSIDER STORIES Speaking on the new edition of Football Insider‘s Inside Track podcast, Wyness thinks fans want to see signs that the ownership are committed to bringing money into the club.He told Football Insider‘s Inside Track podcast: “Yes, it really is, but I think the fans, and I have some sympathy here again.

Yes, they need to maximise all the revenues as we’ve discussed about Newcastle before, but also I think I want to see more from PIF in terms of them bringing sponsorship deals in. “The commercial revenue under the last commercial director went really well, and they made a big increase, but they’ve got to go double that again to try and get into the area they want to be.

And I don’t know why there hasn’t been a bigger fit with Newcastle in terms of some of those investments. And I think the fans would welcome those sorts of things coming in.