Revealed: Newcastle face Chelsea issue after sponsorship deal 'terminated'

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(Credit: Manh Tung - Breaking Media/Imago) Fri 22 May 2026 11:47, UK Newcastle United could face issues agreeing a lucrative new front-of-shirt sponsorship deal following Chelsea’s recent struggles, sources have told Football Insider. The Tyneside club’s shirts have been sponsored by Sela for the past three seasons at St James’ Park.

Sources have told Football Insider Newcastle could struggle to agree a new deal at that level following Chelsea’s issues landing a permanent shirt sponsorship. 💰 Newcastle Finance Update 💰 Inside the PIF transfer budget, player wages, commercial growth, PSR updates and boardroom developments at St James’ Park. VISIT THE NEWCASTLE FINANCE HUB MORE FOOTBALL INSIDER STORIES Why Newcastle’s on-field struggles could have commercial impactChelsea have been without a permanent shirt sponsor since their deal with telecommunications company Three ended in the summer of 2023.

Financial MetricValueTotal Revenue£335mCommercial revenue£123mPre-tax profit£35mWages£243mNewcastle’s accounts for last seasonChelsea’s commercial struggles raise question marks around Newcastle’s ability to find a new shirt sponsor ahead of next season. That will be an issue after Howe’s side have failed to qualify for the Champions League, having featured in the competition this season. 🇸🇦 Sela will NOT be on the front of Newcastle’s shirt next season🩷 But there is a new colour to the kit carousel👇 Full details in Confidential… #nufc https://t.co/NZ5aCz6lFO— Craig Hope (@CraigHope_DM) May 15, 2026 View Tweet Newcastle banked £55m in prize money from the Champions League after reaching the last 16 before being knocked out by Barcelona.